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AGORA

AGORA GROUP

Grupa Agora (Agora Group) has conducted operations on the Polish media market since 1989, with complementary media businesses sharing Agora brands and values. Agora S.A. has been listed on Warsaw Stock Exchange since 1999.

  • OPERATIONS OF AGORA GROUP
  • MARKET ENVIRONMENT
  • MOVIES AND BOOKS
  • PRESS
  • INTERNET
  • RADIO
  • OUTDOOR

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The company’s main business are:

  • Helios S.A. – Poland’s largest cinema chain and the owner of NEXT FILM – a film production and distribution brand releasing popular titles such as: 'Bogowie', 'Sztuka kochania. Historia Michaliny Wisłockiej' or 'Pokot'
  • AMS S.A. – market leader in outdoor advertising in Poland
  • 'Gazeta Wyborcza' – Poland’s largest opinion daily and national leader in the digital transformation of the press. Agora’s press portfolio includes also a number of specialized magazines and periodicals such as Wysokie Obcasy Extra, Avanti, Książki. Magazyn do czytania
  • Agora publishes books, music albums and films and sells publications online in: Kulturalnysklep.pl and Publio.pl
  • The group owns three music radio stations: Radio Złote Przeboje, Radio Pogoda and Rock Radio, and holds shares in Radio TOK FM, a national news & talk radio, a unique formula on the Polish market
  • Some of the many of Agora’s Internet brands are: Gazeta.pl, Sport.pl, available online or via mobile applications
  • Agora is the owner of Yieldbird one of Poland’s fastest-growing providers of programmatic advertising, Online Technologies HR, Hash.fm, ROI Hunter and GoldenLine
  • Three printing plants print selected titles of Agora as well as of other publishers.

The list of companies within the Agora Group on December, 31 2018 include: Agora S.A. and 18 subsidiaries and 5 joint ventures and associates accounted for equity method and one companiec excluded from consolidation and equity accounting.

Tab. The list of companies within the Group:

Wykaz spółek wchodzących w skład Grupy Kapitałowej - % posiadanych akcji / udziałów (efektywnie)

31 December 2018 r. 31 December 2017 r.
SUBSIDIARIES CONSOLIDATED
Agora Poligrafia Sp. z o.o., Tychy 100% 100%
Agora TC Sp. z o.o., Warsaw 100% 100%
AMS S.A., Warsaw 100% 100%
Adpol Sp. z o.o., Warsaw(1) 100% 100%
Grupa Radiowa Agory Sp. z o.o. (GRA), Warsaw 100% 100%
Doradztwo Mediowe Sp. z o.o., Warsaw (2) 100% 100%
IM 40 Sp. z o.o., Warsaw (2) 72% 72%
Inforadio Sp. z o.o., Warsaw (2) 66.1% 66.1%
Helios S.A. , Lodz 91.4% 91.4%
Next Film Sp. z o.o., Warsaw(3) 91.4% 91.4%
Next Script Sp. z o.o. , Warsaw (4) 75.9% 68.6%
Domiporta Sp. z o.o., Warsaw (5) 100% 100%
Optimizers Sp. z o.o., Warsaw 100% 100%
Yieldbird Sp. z o.o., Warsaw(6) 81.5% 77.6%
GoldenLine Sp. z o.o., Warsaw 92.7% 92.7%
Plan A Sp. z o.o., Warsaw 100% 100%
Agora Finanse Sp. z o.o. Warsaw (7) 100% -
Foodio Concepts Sp. z o.o., Lodz (8), (3) 82.3% -
JOINT VENTURES AND ASSOCIATES ACCOUNTED FOR THE EQUITY METHOD
Stopklatka S.A., Warsaw (9) - 41.1%
Online Technologies HR Sp. z o.o., Szczecin 46.2% 46.2%
Hash.fm Sp. z o.o., Warsaw 49.5% 49.5%
Instytut Badań Outdooru IBO Sp. z o.o., Warsaw (1),(10) 50.0% 40.0%
ROI Hunter a.s., Brno (11) 13.4% -
COMPANIES EXCLUDED FROM CONSOLIDATION AND EQUITY ACCOUNTING
Polskie Badania Internetu Sp. z o.o., Warszawa (12) 16.7% 15.8%

(1) indirectly through AMS S.A.;
(2) indirectly through GRA Sp. z o.o.;
(3) indirectly through Helios S.A.;
(4) indirectly through Next Film Sp. z o.o.; on May 28, 2018 the share capital was increased and new shares were taken up by the majority shareholder;
(5) on October 30, 2018 the National Court Register registered the change of the company`s business name from Trader.com (Polska) Sp. z o.o. to Domiporta Sp. z o.o.;
(6) acquisition of shares from non-controlling shareholders on December 4, 2018;
(7) company set up on February 28, 2018;
(8)company set up on March 6, 2018;
(9) disposal of shares in the company on June 14, 2018;
(10) acquisition of additional shares on September 7, 2018;
(11) acquisition of shares on September 25, 2018;
(12) change of the Agora’s share in the company results from the decrease of the numer of shares in the company following the automatic redemption of shares without decreasing of the share capital.

 

 

 

1 141.2 million

total sales [PLN]

9.4 million

net profit [PLN]

0.9 million

Operating results - EBIT [PLN]

98.4 million

EBITDA [PLN]

 

The consolidated financial statements of the Agora Group for 2018 include: Agora S.A. and 18 subsidiaries, which operate principally in the internet, print, cinema, radio and outdoor segments. Additionally, as at 31 December 2018 the Group held shares in jointly controlled entities: Online Technologies HR Sp. z o.o. and Instytut Badan Outdooru IBO Sp. z o.o., as well as in associated companies: Hash.fm Sp. z o.o. and ROI Hunter a.s.

 

FINANCIAL RESULTS

Tab. Profit and loss account of the Agora Group

Wyniki finansowe Grupy Agora

million PLN 2018 2017 % change yoy
Total sales, incl.1 1 141.2 1 165.5 ↓ 2.1%
Advertising sales 554.5 550.1 ↑ 0.8%
Ticket sales 236.4 222.2 ↑ 6.4%
Copy sales 131.1 134.3 ↓ 2.4%
Concession sales 90.2 83.1 ↑ 8.5%
Printing services 63.7 94.0 ↓ 32.2%
Other 65.3 81.8 ↓ 20.2%
Operating cost net, incl. (1 140.3) (1 238.5) ↓ 7.9%
External services (438.7) (430.8) ↑ 1.8%
Staff cost (328.7) (327.6) ↑ 0.3%
Raw materials, energy and consumables (153.1) (170.9) ↓ 10.4%
D&A (87.6) (103.0) ↓ 15.0%
Promotion and marketing (67.5) (74.7) ↓ 9.6%
Restructuring cost2 (3.6) - -
Gain on real estate sales3 13.9 - -
Impairment allowance for receivables from Ruch S.A. under a.a.p. 44 (20.3) - -
Impairment of assets 5 (9.9) (88.9) ↓ 88.9%
Net profit/(loss) 9.4 (79.3) -
Operating results - EBIT 0.9 (73.0) -
EBIT margin (EBIT/Sales) 0.1% (6.3%) ↑ 6.4pp
EBITDA6 98.4 118.9 ↓ 17.2%
EBITDA margin (EBITDA/Sales) 8.6% 10.2% ↓ 1.6pp
Operating cost net excl. impairments7 (1 120.4) (1 149.6) ↓ 2.5%
EBIT excl. impairments7 20.8 15.9 ↑ 30.8%
EBITDA excl. impairments7 108.4 118.9 ↓ 8.8%

Source: consolidated financial statements according to IFRS, 2018.
1 particular sales positions, apart from ticket and concession sales in cinemas and printing services, include sales of Agora’s Publishing House and film activities
(functioning within the Movies and Books segment), described in details in point IV.A in this report, incomes from e-commerce transactions were reassignmened
from other revenues to advertising revenues, the presentation of data for the corresponding period of 2017 was adjusted accordingly;
2 includes costs related to group lay-offs executed in Print segment in the first quarter of 2018 and costs of restructuring in Magazines division in the second
quarter of 2018
3 the line item includes the gain achieved by Agora S.A. on sale of properties located in Gdansk and Warsaw in the first quarter of 2018;
4 the amount includes an impairment allowance for receivables from Ruch S.A. under accelerated arrangement proceeding (a.a.p.),
5 the amounts include impairment losses on property, plant and equipment and intangible assets, in 2018 impairment losses relate mainly to GoldenLine domain
and the monthly “Ladny Dom”, in 2017 the impairment losses relate mainly to the non-current assets in Print segment, the goodwill of Domiporta Sp. z o.o.
(previous Trader.com. (Polska) Sp. z o.o) and the monthly “Cztery Katy”.
6 the performance measure “EBITDA” is defined as EBIT increased by depreciation and amortization and impairment losses of property, plant and equipment and
intangible assets. Detailed information on definitions of financial ratios are presented in the Notes to part IV of this MD&A;
7 the amounts exclude impairment of assets, impairment allowance for receivables from Ruch S.A. under a.a.p., gain of real estate sales and restructuring cost.

Tab. Selected subsidiaries in the Agora Group (non-consolidated data)

Wyniki wybranych spółek zależnych na koniec 2018 r. (dane jednostkowe)

mln PLN REVENUE NET PROFIT (LOSS)
AMS 173 741 27 581
Grupa Radiowa Agora 51 936 12 737
Doradztwo Mediowe 108 706 3 914
Domiporta 9 655 348
Helios S.A. 367 915 32 345
Next Film 14 490 (3 823)
Yieldbird 93 310 5 731
GoldenLine 14 251 (700)

Source: consolidated financial statements according to IFRS, 2018.

Wyniki wybranych spółek zależnych na koniec 2017 r. (dane jednostkowe)

mln PLN REVENUE NET PROFIT (LOSS)
AMS 165 582 25 309
Grupa Radiowa Agora 48 088 8 310
Doradztwo Mediowe 107 961 3 880
Domiporta 10 470 864
Helios S.A. 352 989 19 832
Next Film 31 584 1 745
Yieldbird 68 773 4 041
GoldenLine 18 625 531

Source: consolidated financial statements according to IFRS, 2018.

The primary objective of the Company's Management Board is to accelerate the development of the capital group and to extend its range. The new strategy of the Agora Group for the years 2018-2022 is based on the following pillars:

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Codziennie_odpowiedzialni_strona_17_EN

As far as development of the existing businesses is concerned, the Agora Group is focused on:

  • developing the sale of quality content in the subscription model and strengthening the leader position in this segment. The Group wishes to triple the average number of subscriptions of Gazeta Wyborcza and podcasts of TOK FM Radio, and also to ensure better monetisation of this business model. Ultimately in the year 2022, half of the revenues of Gazeta Wyborcza is to be generated from digital sources and its profitability is expected to improve regularly. The Company is working steadily to achieve this objective. At the end of 2018, the number of digital subscriptions of Gazeta Wyborcza reached a record level of 170.5 thousand and the share of digital revenues of Gazeta Wyborcza increased.
  • developing the Helios cinema network, which is the foundation of Agora’s presence in the leisure segment in Poland. The number of Helios cinemas will be systematically growing, also in large agglomerations. The cinema offer will be enriched with new screening rooms built on the basis of “Helios Dream” concept.
  • AMS's transition into the next phase of development through changes in the media portfolio structure – especially thanks to the increased share of premium panels, as well as the wider offer of digital solutions, including solutions integrated with street furniture.

An example of the expansion of significant projects by innovative products or premium services is the continued dynamic development of Yieldbird, a leader in the ad-tech industry, through the introduction of a new product into the offer.

Yieldbird has achieved global success with its business so far and continues to grow in foreign markets. Agora also intends to rapidly enter the B2B service market and become a partner for e-commerce companies. The Group intends to develop the new business through acquisitions.

Additionally, Agora is intensively researching the market in terms of new business areas, focusing particularly on projects involving outdoor leisure activities.

An example of such activities is Foodio Concepts, a company which started its operational activity in 2018, launching the first three restaurants under the Papa Diego brand. In 2019 the Company is planning to open about 20 restaurants, also under Van Dog brand, which is not yet present on the market.

In March 2019, Agora announced also initation of negotiations to jointly develop the network of restaurants specialized in hamburgers under the brand Pasibus. The main foundation of this development is Helios, a leader in the Polish cinema market.

The Management Board of Agora has informed that in the course of the announced strategic plan, it is willing to invest about PLN 430 million in the existing businesses. When it comes to development of new projects, the Management Board is willing to spend PLN 500 million, investing in projects from the following sectors: leisure and entertainment, B2B services for e-commerce and other concepts. Also, Agora does not exclude investments strengthening its existing business, especially in the areas where the possibilities of dynamic organic growth have been exhausted.

In February 2019, the Company acquired 40.0% shares in Eurozet Sp. z o.o. the broadcaster of the second radio station in terms of coverage. This transaction may affect the verification of the Group's investment intentions in non-media business.

 

In 2018 the employees of Agora Group received multiple awards and tokens of recognition, in contests, individual and team rankings, on a domestic and international market. The awards include:

 

AWARDS FOR PROJECTS, BRANDS AND COMPANIES OF AGORA GROUP

  • Agora selected as ‘Best IR Service’ and ‘Leader of Online Communications’ in Golden Website competition organized by Polish Association of Listed Companies
  • Top Brand of 2018: Gazeta Wyborcza, Gazeta.pl and Radio TOK FM

IMA GLOBAL MEDIA AWARDS 2018:

  • Best cause-related PR project – winner Jutronauci (Tomorrownauts) – project of Gazeta Wyborcza
  • Best brand or product debut, creating a new segment of users – 2nd Myk! award – Gazeta.pl
  • Best use of video material – special mention Make Poland Great Again of Gazeta.pl

CINEMA

  • Helios in Forum Gdańsk – Cinema of the Months according to Celluloidjunkie.com
  • Helios and Papa Diego nominated for Retailers’ Awards 2019
  • Papa Diego named Debut of 2018

INTERNET

  • Gazeta.pl – winner of Grand Video Awards 2018
  • YouTube channels of Gazeta.pl – winners of YouTube Silver Creator Awards
  • Yieldbird and Online Technologies HR (HRlink.pl) among 50 fastest growing technological brands in Central Europe according to Deloitte
  • Heart Tech nomination for the purchase of ROI Hunter

RADIO

  • Special mention for the spot of Radio TOK FM in Kreatura 2018 competition
  • Radio TOK FM recognized in Nadawcy (Broadcasters) report of M&MP
  • Radio Pogoda awarded by ZAiKS (Polish Society of Authors and Composers)

OUTDOOR

  • Gold for AMS in INNOVATION 2018 competition
  • Employer DIMAQ title granted by IAB Polska

RESPONSIBLE BUSINESS RECOGNITION:

  • Agora in RESPECT Index of Warsaw Stock Exchange
  • ‘CSR Leaf’ of Polityka magazine for CSR activities of Agora
  • 34 good practices of Agora Group were listed in the report Odpowiedzialny Biznes w Polsce. Dobre praktyki 2018 (Responsible Business in Poland. Good Practices)
  • Adopt a Bee project of Gazeta.pl and Greenpeace among finalists of Benefactor of the Year 2018

RANKING OF ADVERTISING OFFICES OF MEDIA&MARKETING POLSKA MAGAZINE:

  • Tandem Media – leader in cinema and radio advertising
  • AMS – leader in outdoor advertising

AWARDS RECEIVED BY JOURNALISTS AND PHOTOGRAPHERS OF AGORA:

  • Grand Press Economy
  • Teresa Torańska Award
  • Primo Levi Award
  • MediaTory 2018
  • Professor Roman Czernecki Award
  • Award in competition Uzależnienia XXI w (21ST Century Addictions)
  • Dariusz Fikus Award for excellence in journalism
  • Medical Journalist 2017 – award of Stowarzyszenie Dziennikarzy dla Zdrowia (Journalism for Health Association)
  • Polish-German Tadeusz Mazowiecki Award
  • Marian Krzak Award (Association of Polish Banks)
  • special mention in the first Zygmunt Moszkowicz competition for young journalists
  • Grand Press Photo 2018
  • Festiwal Wrażliwy awards (Sensitive Festival)
  • Tylko Zdrowie among Liderzy Ochrony Zdrowia (Healthcare Leaders)

AWARDS FOR BOOKS AND RECORDS PUBLISHED BY WYDAWNICTWO AGORA AND FILMS PRODUCED BY NEXT FILM

  • „Kamerdyner – winner of Silver Lions in the 43th Festival of Polish Cinema in Gdynia
  • Polish Film Awards – EAGLES 2018:

                              ▪ Loving Vincent: best production design, best editing
                              ▪ Sztuka kochania. Historia Michaliny Wisłockiej: best music, best actress in the main role

  •  "Loving Vincent" nominated for Oscar and Cultural Event of 2017 at Empik Bestsellers of Gala
  • "Another Day in Life" of Damian Nenow and Raúl de la Fuente wins European Film Award for the best Animated Feature
  • Magellan prize for travel books of Agora Publishing
  • Fryderyki 2018 – Video of the Year – Młynarski-Masecki Jazz Band – Abduł Bey

'Harmony. Smarter reader’s journey' digital news initiative

'Harmony. Smarter reader’s journey' digital news initiative

'Harmony. Smarter Reader’s Journey' is a project of Gazeta Wyborcza financed under Google DNI Fund. The funding received in round five of the Digital News Initiative programme will allow the team of Gazeta to accelerate digital progress in Gazeta Wyborcza by developing an innovative solution combining advertising and subscription-based business models.

The solution will also result in more effective personalisation of a reader path and improve user experience for the readers of Wyborcza.pl. The project of Gazeta Wyborcza combines automatic data analysis and the use of advanced technologies. It will be delivered by an inter-disciplinary team of Gazeta, with the help of experts – data scientists and researchers. The project is planned to be concluded within a year from the date of funding and the tool delivered in this time will be commercially available to other Polish publishers.

Digital News Initiative is a project in which Google cooperates with European publishers to use technology and innovation in the service of high quality journalism. Publishers can apply to DNI Fund for money for financing innovative projects. In the DNI Fund Round Five organizers selected projects that focus on monetisation and innovation. In July 2018 Google announced a list of project that qualified for funding under Digital News Initiative. 98 innovative projects from 28 European countries will receive over million Euro. Among six winning projects from Poland, one was submitted by Agora. For more information go to: http://www.digitalnewsinitiative.com/

Four projects of Agora Group received financing in earlier rounds of Google’s Digital News Initiative: Sonar.Wyborcza.pl, Mikrofon Radia TOK FM, NewsMavens.com and Search the Radio. 

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Through its entities and brands, Agora Group operates in the advertising, press, cinema, internet and radio markets. In our operations, we regularly monitor market environment and competitors data. Below, we present information about the advertising, cinema, press, outdoor, internet and radio markets organized in industry sections.

 

7.5%

growth total advertising spending in Poland

59.7 million

tickets - sales in Polish cinemas
(growth 5.5% yoy)

626.8

million copies 10 most popular dailies sold in 2018

4.9%

growth estimated sales in OOH segments in Poland in 2018

28 mln

total number of internet users in Poland in December 2018

72.4%

of Poles listen radio

With PLN 9.6 billion spent on advertising in 2018, total advertising spending in Poland grew by 7.5% yoy. In this period advertisers reduced their spending on press advertising while increasing outlays on online, television, cinema, radio and outdoor advertising. For the changes in the value of advertising expenditure and their distribution between media segments in 2018 are presented in the table below.

 

Tab. Advertising expenditure in 2018

Wydatki na reklamę w 2018 r.

Category TELEVISION INTERNET RADIO OUTDOOR MAGAZINES DAILIES CINEMA TOTAL
Advertising expenditure change 6.5% 13.5% 5.5% 5.0% (7.0%) (7.0%) 6.0% 7.5%
Share in total advertising expenditure 46.0% 33.5% 7.0% 5.5% 4.5% 2.0% 1.5% 100%

Source: consolidated financial statements according to IFRS, 2018.

With 59.7 million tickets sold, the volume of tickets sales in Polish cinemas grew in 2018 by 5.5%. The uninterrupted upward trend on the cinema market has continued since 2013, when cinemas sold 36.3 million tickets. In consecutive years the sales reached 40.5 (2014), 44.7 (2015), 52.0 (2016) and 56.6 million (2017).

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In 2018 distribution of paid dailies decreased on average by 10.9%. The largest drops were recorded in the segment of regional dailies.

 

Tab. Mean (weighted by number of issues) monthly distribution of paid national dailies in 2018

Średnie miesięczne rozpowszechnianie płatne ogólnopolskich dzienników w 2018 r:

2018 2017 change
„Fakt Gazeta Codzienna” 237 700 261 395 ↓ 9,1%
„Super Express” 118 369 129 322 ↓ 8,5%
„Gazeta Wyborcza” 106 227 124 174 ↓ 14,5%
„Rzeczpospolita” 45 108 48 948 ↓ 7,8%
„Dziennik Gazeta Prawna” 41 353 45 502 ↓ 9,1%
„Przegląd Sportowy” 23 832 25 843 ↓ 7,8%
„Gazeta Podatkowa” 23 155 24 148 ↓ 4,1%
„Gazeta Polska Codziennie” 15 388 18 214 ↓ 15,5%
„Puls Biznesu” 11 473 11 780 ↓ 2,6%
„Parkiet Gazeta Giełdy” 4 150 4 422 ↓ 6,2%

Source: ZKDP (National Circulation Audit Office). Distribution of paid national dailies – total sales of printed, digital, subscription, digital subscription and other paid forms of printed or digital formats of the titles.

546.6 million

estimated sales in three* OOH segments [PLN]

↑ 4.9%

grew estimated sales yoy

*Estimated sales in three OOH segments (traditional OOH, transit and DOOH categories) totalled PLN 546.6 million and grew by 4.9% since 2017. (Data according to IGRZ (Polish Chamber of Outdoor Advertising) STARCOM Media House (Publicis Media).

Total number of internet users in Poland in December 2018 stood at 28 million, with 23 million users of personal computers and laptops (at home and at work) and 23.5 million of mobile devices users (smartphones and tablets).

 

Tab. Publishers (owners of internet websites and programmes) – all devices

Wydawcy – właściciele witryn internetowych, z których korzysta najwięcej internatutów – wszystkie urządzenia

Publishers Number of users Views Reach Average daily reach Average daily views Average viewing time
Google Group 26 657 054 7 228 188 228 94.91% 13 200 948 181 423 861 00:28:40
Wirtualna Polska Group 21 924 798 2 773 497 530 78.06% 6 301 751 89 155 311 00:35:04
Facebook.com 21 476 896 3 533 232 863 76.47% 7 712 468 93 892 815 00:26:28
RAS Polska Group 20 912 631 1 977 198 426 74.46% 5 426 389 63 906 358 00:25:04
YouTube.com 20 249 803 940 634 107 72.10% 5 848 360 45 535 865 00:20:08
Interia.pl Group 18 944 756 1 361 767 127 67.45% 3 748 380 43 320 019 00:28:29
Allegro Group 18 654 139 2 227 184 015 66.42% 4 182 797 71 949 871 00:16:10
Polska Press Group 17 490 812 548 613 817 62.27% 2 527 363 17 703 270 00:03:21
Gazeta.pl Group 17 171 343 603 305 957 61.14% 2 965 927 19 144 168 00:08:24
OLX Group 15 814 348 3 936 805 527 56.30% 3 701 868 126 397 438 00:24:00

Source: Gemius/PBI December 2018. Sample size: N= 168206. Age group 7-75, internet user structure based on NetTrack Kantar MillwardBrown, 2Q 2018 and Maluchy 2018.

In 2018 daily radio audiences in Poland grew by 255 thousand. In the period in question 72.4% of inhabitants of Poland listened to the radio everyday (increase from 71.5%) – which translates to over 21.8 million listeners. Weekday audiences are higher yet and stand at 22.4 million.

21.8 million

of inhabitants of Poland listened to the radio.

Source: Radio Track. KANTAR. wave: Jan.-Dec. 2018; Jan.-Dec.2017. Target Group Index. KANTAR. wave: Oct. 2017- Sep. 2018.

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Movies and Books Segment comprises cinema, film production and distribution operations Agora Publishing and restaurants.

Helios is Poland’s largest chain by number of cinemas. After the launch of the multiplex in Warsaw Blue City (February 2019) it has 47 cinemas, with 269 screens and over 52 thousand seats in total.

In 2018 Helios continued to pursue its development plans. Helios Dream debuted in selected cinemas - a new innovative concept of screening rooms – unique due to their modern design, leather recliners with electric seat adjustment, 4K image resolution and Dolby Atmos sound. Along regular screenings of the biggest titles of world cinema, Helios offers cinemagoers special screenings in programmes such as: Kino Kobiet (Women’s Cinema), Nocne Maratony Filmowe (Night Cinema Marathons), Kino Konesera (and Helios dla Dzieci (Helios for children); Helios also screens films dubbed in Ukrainian, has special prices for veterans and schools and operates Helios Cafés in its cinemas.

12.7 mln

number of tickets sold by Helios cinemas in 2018

In 2018 12,7 million tickets were sold in Helios cinemas, 4.4% more than in 2017. The number of cinema tickets sold in Poland in the same period stood at 59.7 million and grew by 5.5%.

Helios plans to open new cinemas in: Legionowo, Pabianice, Żory and Piła in 2019-2020. The newest state-of-the-art facility was opened in February 2019, an eight-screen multiplex in Warsaw Blue City Centre. The new cinema has a total capacity of 850 seats, cutting-edge audio and picture projection solutions and is Poland’s first cinema to offer viewers Christie RealLaser™ innovative technology.

The facility was equipped a high class sound system, digital Dolby ATMOS technology, Christie 4K resolution and DepthQ 3D technology. The New York-themed décor and large-format, high-resolution LED screens displaying movie trailers and posters in the foyer of the cinema, the viewers will feel like on a brilliantly lit Times Square. At the same time, the interior pays tribute to the historical Warsaw cinemas and, hence the names of screening rooms such as Relax, Femina, Palladium or Skarpa in their original design and accompanied by archival photos displayed on the walls. Moreover, three screening rooms are the brand’s original concept - Helios Dream.

In 2018 NEXT FILM, a brand of Helios Group released another groups of films.

1,2 mln

viewers of films produced by NEXT FILM

 

TAB. TITLES RELEASED BY NEXT FILM IN 2018

Tytułu wprowadzone przez NEXT FILM do kin w 2018 r.

Title Premiere Viewer volume NEXT FILM
„Kamerdyner” September 2018 421 241 Co-producer
„Kobieta sukcesu” March 2018 389 981 Co-producer
„Plan B” February 2018 310 335 Producer
„Jeszcze dzień życia” November 2018 20 174 Distributor
„53 wojny” October 2018 27 054 Distributor
„Eter” November 2018 9 870 Distributor

Source: BoxOffice

Films produced by NEXT FILM win awards at prestigious festivals:

  • 'Kamerdyner' won Silver Lions at the 43th Festival of Polish Cinema in Gdynia
  • Polish Film Awards – EAGLES 2018 were awarded to: 'Loving Vincent' - for the best production design, best editing and 'Sztuka kochania. Historia Michaliny Wisłockiej' – for the best music, best actress in the main role for Magdalena Boczarska
  • 'Loving Vincent', distributed by NEXT FILM, was nominated for Oscar 2018 for the best animated feature and named Cultural Event of 2017 at Empik Bestsellers of gala
  • 'Another Day in Life' of Damian Nenow and Raúl de la Fuente won European Film Award for the best animated feature.

Among the NEXT FILM titles for 2019 are:

  • 'Underdog' (premiere on 11 Jan. 2019, 900 thousand viewers by 1 March 2019)
  • 'Miszmasz, czyli kogel mogel 3' (premiere 25 Jan. 2019, 2.3 million viewers by 1 March 2019)
  • 'Całe szczęście' (premiere on 8 March 2019)
  • 'Słodki koniec dnia' (premiere on 10 May 2019)
  • 'Na bank się uda' (premiere on 15 August 2019)
  • 'Piłsudski' (premiere on 13 October 2019)
  • 'Ikar – legenda Mietka Kosza' (premiere on 18 October 2019)
  • 'Ukryta gra' (premiere on 8 November 2019)
1.4 million

coupies of books, CDs and DVDs sold in 2018

The Agora Publishing House (Wydawnictwo Agora) specializes in travel books and in 2018 it was awarded with Magellan prize.

Among the titles published by Agora are:

  • 'Dodaj do znajomych' by Zuzanna Łapicka,
  • 'Pokochawszy. O miłości w języku' by Jerzy Bralczyk, Lucyna Kirwil and Karolina Oponowicz,
  • biographies: Danuta Szaflarska. 'Jej czas', Reinhold Messner 'O życiu' and Kieślowski 'Zbliżenie'
  • the second book by Tatiana Mindewicz-Puacz 'Miłość. I co dalej?'
  • rerelease of 'Skazany na góry' by Denis Urubko, a bestseller in the mountain books category, in which Agora is a market leader.


Additionally, in 2018 Wydawnictwo Agora announced having secured the rights to publish in Poland the highly anticipated memoirs of Michelle and Barack Obama. Becoming – a book of the former First Lady of the USA was released simultaneously in 24 languages in many countries in February 2019.

In 2018 Wydawnictwo Agora released interesting productions also for music fans. Particularly popular were: Dobrze, że jesteś – a tribute to recently deceased Zbigniew Wodecki, with material selected by the artist and his unfinished songs, as well as LP1 – a remake of the first historical album of Lady Pank with guest appearance of a host of Polish artists.

 

Agora online book stores offer a wide array of publications for purchase:

  • over 31 thousand e-books, nearly 3.5 thousand audiobooks and 350 press titles – sold by Publio.pl,
  • over 1 thousand books, publications, records, films, press titles and posters – sold by kulturalnysklep.pl online store.
35 thousand

book titles available in Publio.pl

 

In March 2018 Helios S.A. signed an investment agreement with business partners to establish a restaurant brand Foodio Concepts. The goal of Foodio is to open several dozens of fast casual restaurants in four years. By launching Foodio Concepts, Agora entered a new industry and responded to the growing popularity of restaurants among Poles and the increasing value of Polish restaurant market.

The first Foodio Concepts restaurant opened in November 2018 in Galeria Libero in Katowice. More restaurants admitted first customers at the end of 2018: in Gdańsk (Galeria Forum Gdańsk) and in Poznań (Galeria Posnania). In the three locations, Foodio opened Papa Diego restaurants serving distinctive Mexican cuisine.

In 2019 Foodio Sp. z o.o. will launch ca. 20 restaurants of two food concepts (Papa Diego and Van Dog), in Warsaw Galeria Młociny and Koneser (Papa Diego and Van Dog), a Papa Diego in Łódź Manufaktura, Galeria Katowicka and Karolinka Shopping Centre in Opole. The teams of Foodio investment division of Helios are in the process of negotiating the rental of more locations for Foodio restaurants.

Papa Diego, a chain of restaurants specializing in Mexican cuisine won the title of Consumer Quality Leader in category Debut of the Year 2018, in the national promotion programme conducted by Strefa Gospodarki, an independent supplement distributed with Dziennik Gazeta Prawna. Additionally, the jury of Shopping Center Forum 2019 Exhibition & Awards nominated Papa Diego for the annual Retailers’ Awards 2019 – in categories Food & Beverage Newcomer. Helios chain was also nominated in the category New Retail Concept/Retail Store Design for the concept of Helios Dream.

In 2019, developing their restaurant operations, Helios and their business partners will launch a chain of burger restaurants under the brand Pasibus.

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Press Segment Agora Group consists of Gazeta Wyborcza and other press and online titles Agora.

1.1 mln

readers of Gazeta Wyborcza – weekly reach (CCS index)*

105 thousand

copies – average circulation of Gazeta Wyborcza**

**Polish Readership Survey, conducted by Kantar MillwardBrown, I-IX 2018, N = 15 116, CCS (weekly readership index), report of Agora S.A.

**National Circulation Audit Office (ZKDP), Jan. – Dec. 2018, total paid circulation, auto-report, Gazeta Wyborcza - 6 issues per week; report of Agora S.A.

'Gazeta Wyborcza' is a source of reliable information for its readers and an important platform for public debate. The daily also offers entertaining content and encourages readers to adopt active pastimes. It is respected and awarded for its quality of journalism, innovative solutions and strong social commitment. In other cities in Poland 'Gazeta Wyborcza' includes local news pages. Friday issue of 'Gazeta Wyborcza' comes with magazines focusing on the topics important to local communities. Local versions of Gazeta Wyborcza appear in 20 of Poland’s main cities.

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Each issue of 'Gazeta Wyborcza' consists of the national outer section, local pages and thematic supplements: 'Duży Format', 'Ale Historia', 'Mój biznes. Ludzie, praca, innowacje', 'Wyborcza TV', 'Tylko Zdrowie', 'Co Jest Grane 24' and 'Wysokie Obcasy'. 

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The portfolio of Gazeta Wyborcza includes also the 'Wysokie Obcasy Extra' monthly and 'Książki. Magazyn do czytania' bi-monthly. 'Wysokie Obcasy. Praca' launched in 2017 is becoming a bi-monthly.

170.5 thousand

active digital subscriptions as of the end of December 2018

In 2018 the team of Gazeta Wyborcza – Poland’s leader in digital transformation of press, expanded its online portfolio, in line with the strategy of Agora Group focusing on premium services and content. To that end, the title delivered further projects for readers and internet users, expanded the portfolio of options for advertisers and developed new technological solutions.

From January to December 2018 the number of subscribers of Wyborcza.pl grew by 37 thousand. The volume of paid accesses to the internet services of Gazeta Wyborcza increased by 31% yoy and the change was accompanied by a growing average revenue per user (ARPU). In total, in 2018 users of Wyborcza.pl made 430 thousand purchases of access to the services and applications of 'Gazeta Wyborcza', which brought the share of digital services in total revenue of the daily to over 20%. As of end of December 2018, Wyborcza.pl had 170,549 active digital subscriptions, i.e. users of internet services and applications.

6.93 mln

monthly number of visitors of web services of Gazeta Wyborcza in 2018***

*** Gemius/PBI 2018.

In 2018, 6.93 million internet users visited the online services of 'Gazeta Wyborcza' on average per month (increase by over 0.5 million). This translates into Wyborcza.pl being visited by one in four internet users in Poland. In late April 2018 'Gazeta Wyborcza' joined an elite group Leading European Newspaper Alliance (LENA) – an alliance of titles for increasing journalistic standards, combining editorial work on important material and promoting high quality journalism in Europe. Editorial team of 'Gazeta Wyborcza' was the first to join founders of LENA, seven leading titles from six European countries.

Agora publishes magazines and manages the online services of a number of titles covering a wide range of subjects from interior decoration and house building to cooking, lifestyle and shopping. Attractive editorial content, high quality photos and multimedia materials available online enjoy high popularity among readers and internet users. In 2018 press operations of Agora were conducted under the umbrella of Gazeta Wyborcza. Its team publishes also the magazines of Agora:

  • 'Avanti' – Poland’s first shopping magazine,
  • 'Logo' - first shopping and lifestyle monthly for men,
  • 'Kuchnia' - exclusive magazine on the art of cooking and good eating,
  • 'Opiekun' – quarterly magazine for people who are long-term caregivers.

In 2018 Agora sold four titles from our portfolio: Ładny Dom, Cztery Kąty, Dziecko and Niezbędnik ogrodnika; and the rights to publishing Świat motocykli. Custom publishing operations are manager by Agora Custom Publishing.

 

 logo Opiekun_nr-3_2018

 

Agora organizes a number of entertaining music, entertainment and educational events: Cojestgrane24 Festival Warszawa, Olsztyn Green Festival, Gołdap Festival, #Będzieczytane Ełk Festiwal, Białystok NewPop Festival, Women’s Voices (concerts in Toruń, Katowice, Łódź, Gdańsk, Poznań, Szczecin).

45 thousand

of people at CoJestGrane24 Festival and Olsztyn Green Festival

  • The third edition of CoJestGrane24 Festival took place June 2018. Co Jest Grane is a city event held on the premises of Ujazdowski Castle Centre for Contemporary Art in Warsaw. In 2018 attracted the audience of 15 thousand.
  • The fifth Olsztyn Green Festival was held in August 2018. With 20 concerts, 16 meet-and-greets with artists, a fashion section, music cinema, a broad range of activities for children and a food and drink section, the event attracted over 30 thousand attendees.
  • In July 2018 city festivals were organized for the first time in: Białystok – Białystok New Pop Festival and Ełk - #będzieczytane Ełk Festival.
  • In September and October the team of Co Jest Grane 24 organized events in selected cities around Poland, with concerts of Polish female singers in the project Women’s Voices. Concerts in Warszawa, Toruń, Gdańsk, Szczecin, Poznań, Katowice and Łódź featured Kayah, Paulina Przybysz, Monika Brodka and Daria Zawiałow, and other artists.

Agora Group owns three offset printing plants located in Warsaw, Tychy and Piła, equipped with presses for printing newspapers. The facilities in Warsaw and Piła also have presses for printing magazines and ephemera.

130

clients of Agora Group printing plants

Printing plants of Group deliver services to approximately 130 clients, print Gazeta Wyborcza, advertising folders and flyers. Among the key principles of Print Segment is striving to continuously improve their services based on their long experience in the industry, meeting the requirements of domestic and foreign clients.

rESTRUCTURING ProceSs

On March 5th, 2019, the Company informed about initation of introduction of optimization measures in the Group’s printing business. Agora’s decision to undertake optimization measures, including group layoffs, is related to the ongoing decrease of revenues from sales of print services in the coldset technology in which Agora Group’s printing plants specialize. This trend mainly results from the drop in circulation of printed press, whose publishers are the largest group of clients of the Company’s coldset printing plants. Services commissioned by clients from other market segments, including those executed in the heatset technology, present a significantly smaller share in the Group’s income from printing activity; due to infrastructural constraints, they never were, nor are able to compensate the decrease of revenues from coldset printing services.

The Management Board of the Company started consultation with the trade unions operating at the Company and the works councils operating in Agora S.A. and in Agora Poligrafia Sp. z o.o. on collective redundancy process and provided the relevant Labor Office with information on the intention to execute group layoffs in the Company and in Agora Poligrafia Sp. z o.o. The process will last up to 30 days after the agreement with the trade unions and works councils is made.

The intention of the Management Board of Agora S.A. is to lay off up to 153 employees mainly of the Print segment of Agora Group (which is 57% of employees of this segment, including 90% of employees in Tychy print plant - Agora Poligrafia Sp. z o.o. and 90% of employees in Pila print plant - Agora S.A., as at March 1st, 2019).

Whole printing business of the Agora Group will be concentrated in Warsaw, whereas operational activity of printing plants in Pila and Tychy will be phased out till June 30th, 2019. The plant located in Warsaw offers the largest range of printing services both in coldest and heatset technology, thereby it most fully meets the needs of Agora and its customers.

The provision regarding employment restructuring shall burden the financial results of the Company and of Agora Group in the 1st quarter of 2019, and the Company will disclose its estimates after the process of consultation is finalized.

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Internet Segment of Agora Group consists of Gazeta.pl and internet brands: Yieldbird, Online Technologies HR, Hash.fm, GoldenLine, ROI Hunter.

Gazeta.pl is one of Poland’s largest web portals. With a wide array of content, including articles, original videos, available also via mobile applications, our web services are leaders in their thematic categories. Gazeta.pl Group comprises widely diverse 85 web services.

17 mln

users of Gazeta.pl Group portal in December 2018*

603.3 thousand

visits on the portals of Gazeta.pl Group in December 2018*

61%

reach of Gazeta.pl Group portals in December 2018*

3 mln

visitors on the portals of Gazeta.pl Group in December 2018*

19 thousand

average daily number views of Gazeta.pl portals in December 2018*

8 minutes 24 seconds

average daily viewing time per viewer in December 2018*

*Results of a survey of Gemius/PBI conducted in December 2018. Sample size: N= 168206. Respondents recruited from 7-75 age group on the basis of NetTrack study executed Kantar MillwardBrown in 2nd quarter of 2018 and Maluchy 2018 survey.

GAZETA.PL GROUP:

  • BUSINESS AND INFORMATION

 

Wiadomosci.gazeta.pl - news and information from Poland and abroad.

Next.gazeta.pl - new-style service dedicated to business and technologies.

Metrowarszawa.gazeta.pl - news from Warsaw and its metropolitan area.

Weekend.gazeta.pl - modern-style service presenting interesting, long texts accompanied by high quality large photos video cycles.

 

  • ENTERTAINMENT

 

Plotek.pl - news from the world of stars and celebrities.

Buzz.gazeta.pl - service for people interested in everything new and buzzworthy on the internet.

Myk - a format of Gazeta.pl with hacks to make life simpler and prettier.

 

  • HOME&LIVING

Czterykaty.pl - a compendium of expert advice in building and renovation.

  

  • SPORT AND CARS

Sport.pl - top-of-mind sports news service.

PolskaBiega.pl -  Poland’s largest and most popular service for runners, organizer of: Weekend Polska Biega (135 thousand runners), National Runners Census (over 60 thousand runners).

Moto.pl - is a flagship service presenting automotive news, tests and reviews of cars, and advice.

 

  • TOURISM AND HOBBY

 

Myfitness.pl - lifestyle trends and exercise programmes for fans of fitness.

Podroze.gazeta.pl - practical tips for planning travels in Poland and abroad.

   

  • FOOD AND COOKING

Haps - social video format of Gazeta.pl, presenting recipes for everybody.

Ugotuj.to - cooking inspirations created with bloggers and chefs.

  

  • FASHION AND BEAUTY

Avanti24.pl - newest fashion trends.

Kobieta.gazeta.pl - service for women curious of the world

 

  • PARENTING

eDziecko.pl - service with parenting advice.

Junior.gazeta.pl - service for parents of older children.

 

  • VIDEO

Klips, Myk!, Haps, Ach!, NaZdrowie, Gazeta.pl NOW - video format

Mobile apps of Gazeta.pl: Gazeta.pl Live, Sport.pl LIVE and Moja Ciąża and Moje Dziecko.

Gazeta.pl group offers advertisers an array of comprehensive and non-standard advertising solutions for effectively reaching internet users. The advertising services portfolio of Gazeta.pl includes high-quality content marketing solutions and state-of-the-art content-2-commerce tools. In early 2018 Advertising Office of Gazeta.pl developed new non-invasive advertising formats that effectively attract the attention of website visitors. The new user-friendly solutions were developed to function on both computer as well as mobile devices and meet the standards of Coalition for Better Ads and Google, and are a response to the problem of irritating formats that cause internet users to install ad blocker software.

New technology companies of Agora Group:

  • Yieldbird – specializes in optimizing the sales of programmatic advertising. The company continues to expand its scope of operations and develop innovative services, currently finalizing the tests of a new SaaS product to be launched in January 2019.
  • Online Technologies HR – is a developer of an online application Applicant Tracking System (ATS) to be offered to employers and recruitment agencies in the SaaS model. HRlink.pl is a tool for effective recruitment, automatic multiposting of recruitment ads and easy management of candidates base.
  • Hash.fm – offers services in measuring influencer marketing: develops and delivers advertising campaigns, long-term cooperation strategies for internet creators, as well as consulting and training services.
  • ROI Hunter –is a supplier of marketing platform for e-commerce companies for promotion and sale of their products via Google and Facebook, with enhanced creatives and enriched data.
  • GoldenLine – is an operator of one of Poland’s largest recruitment services. In October 2018 GoldenLine reached 2.7 mln professional profiles. Operating within GoldenLine is Pracownia_EB - a consulting agency providing consulting and project execution services in employee brand development.
  • Domiporta – company integrating all segments of the housing market on one digital platform. It connects buyers and owners of real estate, developers, tenants, agency services, banks financing the purchase of a flat and entities providing design and finishing services.

 

Entities of Agora Group – Yieldbird and Online Technologies HR were listed among 50 fastest growing technological business in Central Europe on the prestigious Deloitte Technology Fast 50 Central Europe ranking announced in October 2018. In September 2018 Agora announced the intention to invest in a Czech brand ROI Hunter. In November 2018 Domiporta.pl – one of Poland’s most popular platforms for publishing real estate ads redesigned its layout and visual identification.

Among the projects delivered in 2018 by the team of Pracownia_EB, an agency operating within GoldenLine, was a multimedia social campaign #PayMeEqual drawing attention to the pay gap problem. The campaign was developed in cooperation with employers, UN Global Compact initiative and Chief Labour Inspectorate.

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Radio operations of Agora Group are carried by Radio TOK FM, Radio Złote Przeboje, Radio Pogoda and Rock Radio, Tuba.FM music platform and Tokfm.pl information portal.

59

stations

4

brands

6.4%

share of Agora Group in 2018 in total radio audiences *

15.5 thou.

active digital subscriptions of Premium TOK FM at the end of 2018 **

↑ 46.5%

r/r yoy growth number of
active digital subscriptions of Premium TOK FM

Tab. Audience share

AUDIENCE SHARE

2018 YOY change
Music stations of Agora Group (Rock Radio, Złote Przeboje and Radio Pogoda) 4.4% ↑ 0.2pp
News radio - TOK FM 2.0% ↓ 0.2pp

*Audience share data from RadioTrack, by MillwardBrown SMG/KRC (listening locations, listening days, 15-min units of listening) across 15+ population of Poland, in October -December: Sample size in 2017: 20,840; in 2018: 20,903; in January-December: sample in 2017: 83,366; in 2018: 83,404.
Source: consolidated financial statements according to IFRS, 2018.

23

urban areas covered by Radio TOK FM

24

Radio Złote Przeboje stations

8

Radio Pogoda stations

4

Rock Radio stations

Radio TOK FM expanded its online portfolio by new podcasts available only on Tokfm.pl and in the TokFM application.

Since September 2018 new materials have been published every day, covering topics such as new technologies, psychology, cities, business, history or current events.

This expands the internet portfolio of Radio TOK FM by offering users a premium package access to current and archival content produced by the station. Meanwhile, also in 2018 Tandem Media, radio broker of Grupa Radiowa Agora launched Radio TOK FM podcasts, thus expanding their portfolio in line with global trends. The new native app of Radio TOK FM is available for IOS and Android system.

In 2019 Agora S.A. announced the purchase, with Czech SFS Ventures, of a 40-per cent share in Eurozet Sp. z o.o. As a minority shareholder, Agora will have no influence over the operations of Eurozet or the station’s programming strategy.

 

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Outdoor Segment consists of AMS S.A. and Adpol Sp. z o.o., member of AMS group.

AMS –AMS IS POLAND’S LARGEST OOH BRAND WITH THE LARGEST PORTFOLIO OF ADVERTISING PANELS

25 thou.

advertising displays*

30

cities with AMS city furniture

1,580

state-of-the-art public transport shelters in Warsaw

Source: consolidated financial statements according to IFRS, 2018, not including small AMS displays in public transport shelters and vehicles.

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ams-infografika

  • In 2018 AMS developed a new sales policy and pricing list, in line with the transparency principle, basing the price of display on the exposure it generates.
  • Under Digital Kraków project, AMS tested digital citylights and Cityscreen 9 panels in Kraków.
  • Since May 2018 AMS has offered their clients the possibility to have their advertisements displayed on the screens of over 2.3 thousand cash machines of Planet Cash.
  • The range of city furniture is regularly expanded. In July 2018 Adpol, a member of AMS group won a licensing procedure to build bus/tram shelters in Kraków.
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